The cornerstone of Rainmaker’s strategic marketing success is PAULI™, our proprietary strategic marketing system designed by the Rainmaker senior marketing team to assist our clients in all aspects of the strategic marketing process. PAULI™ is an acronym for Prioritize—Access—Unmask—Leverage—Identify We use the PAULI™ system to… Prioritize our clients’ goals and objectives, Access market intelligence, Unmask purchasing triggers to develop a clear sense of direction and purpose, Leverage core competencies, and Identify what will work and what will not, before implementation. PAULI™ allows for an intelligent melding of the goals and aspirations of the client’s senior management team with realities of the marketplace, opportunities, and limitations. From PAULI™, we develop world-class qualitative and quantitative research including marketing segmentation that results in growth-oriented insights and discoveries.
PAULI™ also assists our professionals with the development of marketing modeling – state-of-the-science, profit-focused modeling that offers invaluable information about the financial impact of different marketing decisions. While traditional business consultants are linear, analytical, and outstanding at reading the numbers and identifying market opportunities – they are generally not adept at providing the brand positioning, market awareness, and business development services necessary to make the goals and objectives of the business plan a reality. Rainmaker is different. Rainmaker Marketing combines its 34+ years of in-the-trenches experience, hundreds of successful business and marketing campaigns, and the tens of thousands of hours it has spent developing and implementing collaborative, disciplined, and devastatingly effective marketing plans to create a marketing consultancy unlike any other. Rainmaker – Marketing and Marketing Strategies for the 21st Century