Rainmaker NAICS
The North American Industry Classification System (NAICS) is the standard used by federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
NAICS was developed under the auspices of the Office of Management and Budget (OMB), and adopted in 1997 to replace the Standard Industrial Classification (SIC) system. It was developed jointly by the U.S. Economic Classification Policy Committee (ECPC), Statistics Canada, and Mexico's Instituto Nacional de Estadistica, Geografia e Informatica, to allow for a high level of comparability in business statistics among the North American countries.
The three divisions of Rainmaker operate under one or more of the following NAICS designations:
541611 Administrative Management and General Management Consulting Services This U.S. industry is comprised of establishments that are primarily engaged in providing operating advice and assistance to businesses and other organizations on administrative management issues, such as financial planning and budgeting, equity and asset management, records management, office planning, strategic and organizational planning, site selection, new business startup, and business process improvement. This industry also includes establishments of general management consultants that provide a full range of administrative; human resource; marketing; process, physical distribution, and logistics; or other management consulting services to clients.
- Administrative management consulting services - Business management consulting services - Business start-up consulting services - Financial management consulting (except investment advice) services - General management consulting services - Records management consulting services - Reorganization consulting services - Strategic planning consulting services
541612 Human Resources Consulting Services This U.S. industry is comprised of establishments that are primarily engaged in providing advice and assistance to businesses and other organizations in one or more of the following areas: (1) human resource and personnel policies, practices, and procedures; (2) employee benefits planning, communication, and administration; (3) compensation systems planning; and (4) wage and salary administration.
- Employee assessment consulting services - Employee compensation consulting services - Human resource consulting services - Labor relations consulting services - Organization development consulting services - Personnel management consulting services
541613 Marketing Consulting Services This U.S. industry is comprised of establishments that are primarily engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product development and pricing, licensing and franchise planning, and marketing planning and strategy.
- Marketing consulting services - Marketing management consulting services - New product development consulting services - Sales management consulting services
541810 Advertising Agencies This industry is comprised of establishments that are primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).
- Advertising agencies - Advertising agency consulting services
541820 Public Relations Agencies This industry is comprised of establishments that are primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.
- Political consulting services - Public relations agencies - Public relations consulting services - Public relations services
541840 Media Representatives This industry is comprised of establishments of independent representatives that are primarily engaged in selling media time or space for media owners.
- Advertising media representatives (i.e., independent of media owners) - Magazine advertising representatives (i.e., independent of media owners) - Media advertising representatives (i.e., independent of media owners) - Media representatives (i.e., independent of media owners) - Newspaper advertising representatives (i.e., independent of media owners) - Publishers' advertising representatives (i.e., independent of media owners) - Radio advertising representatives (i.e., independent of media owners) - Television advertising representatives (i.e., independent of media owners)
711320 Promoters of Performing Arts, Sports, and Similar Events without Facilities This industry is comprised of promoters that are primarily engaged in organizing, promoting, and/or managing live performing arts productions, sporting events, and similar events, such as state fairs, county fairs, agricultural fairs, concerts, and festivals, in facilities that are managed and operated by others. Theatrical (except motion pictures) booking agencies are included in this industry.
- Air show promoters without facilities - Arts event promoters without facilities - Arts festival promoters without facilities - Concert managers without facilities - Concert organizers without facilities - Concert promoters without facilities - Festival managers without facilities - Festival organizers without facilities - Festival promoters without facilities - Organizers of sports events without facilities - Professional sports promoters without facilities - Promoters of sports events without facilities - Sports event managers without facilities - Sports event organizers without facilities - Sports event promoters without facilities
511120 Periodical Publishers This industry is comprised of establishments known either as magazine publishers or periodical publishers. These establishments carry out the operations necessary for producing and distributing magazines and other periodicals, such as gathering, writing, and editing articles, and selling and preparing advertisements. These establishments may publish magazines and other periodicals in print or electronic form.
- Advertising periodical publishers (except exclusive Internet publishing) - Advertising periodical publishers and printing combined - Agricultural magazine and periodical publishers (except exclusive Internet publishing) - Agricultural magazine and periodical publishers and printing combined - Financial magazine and periodical publishers (except exclusive Internet publishing) - Financial magazine and periodical publishers and printing combined - Magazine publishers (except exclusive Internet publishing) - Magazine publishers and printing combined - Newsletter publishers (except exclusive Internet publishing) - Newsletter publishers and printing combined (except Internet) - Periodical publishers (except exclusive Internet publishing) - Periodical publishers and printing combined - Professional magazine and periodical publishers (except exclusive Internet publishing) - Professional magazine and periodical publishers and printing combined - Publishers (except exclusive Internet publishing), magazine - Publishers (except exclusive Internet publishing), periodical - Publishers, magazine, combined with printing - Publishers, periodical, combined with printing - Technical magazine and periodical publishers (except exclusive Internet publishing) - Technical magazine and periodical publishers and printing combined - Trade journal publishers (except exclusive Internet publishing) - Trade journal publishers and printing combined - Trade magazine and periodical publishers (except exclusive Internet publishing) - Trade magazine and periodical publishers and printing combined
541430 Graphic Design Services This industry is comprised of establishments that are primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills.
- Art services, commercial - Art services, graphic - Commercial art services - Commercial illustration services - Commercial illustrators, independent - Communication design services, visual - Corporate identification (i.e., logo) design services - Graphic art and related design services - Graphic design services
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